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eCommerce Defined:

eCommerce, which is short for electronic commerce, is the process used to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks. Electronic commerce is commonly referred to as Online commerce, Web commerce, eBusiness, eRetail, eTailing, e-tailing, ecommerce, eCommerce, e-commerce, ecom or EC.

eCommerce Marketing Defined:

eCommerce marketing can be defined in many different ways and can include both Online or Offline campaign strategies. Most often, it's considered to be the marketing of goods and services over the Internet or any other electronic network (like a mobile phone or pda). eCommerce marketing is commonly referred to as ecommerce optimization, online marketing, search engine marketing, sem, search engine optimization, seo, catalog optimization, catalog seo, product seo, merchant marketing and many more variations of those terms.

Marketing Strategies & Techniques:

eCommerce marketing today is typically made up of several creative or unique mixes of traditional and new-age marketing strategies that can include techniques related to direct mail, email marketing, search engine optimization, CPC or sponsored listings, building related links, establishing brand recognition and social media marketing. There are many other ways to market an eCommerce store and new ways of reaching out to potential customers are always being discovered and tested.

What are the Benefits of eCommerce Marketing?

The processes involved with marketing products on the Internet and increasing company or brand recognition among consumer markets have several benefits to both Online shoppers and merchant store owners. The biggest benefits of eCommerce marketing include less costs than print advertising, helps build customer relationships, brand credibility and it costs less to get an eCommerce marketing campaign running and operational.

Please contact us if you need help to create an eCommerce Marketing strategy.

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